A simple idea of a mother concerned about her child’s safety has become a night-to-morning hit.
Natalie Bell, a Victorian mother of five, posted online photos of a seat belt case she made showing her daughter’s medical information in the event of a crash.
The publication went viral and, within days, had thousands of orders for front pages around the world.
The cases, which are made with Velcro so they can be fastened to seat belts or a school backpack, have brightly colored text to make them easily visible.
Ms. Bell said she did her first coverage last week because she was worried about what might happen if her daughter had an accident and medical staff didn’t know she couldn’t have an MRI because she had a cochlear implant.
“It’s a safety thing … because anyone can be the first to respond at the scene of an accident,” he said.
“Having the details and they are clear, you notice, it’s the first thing you’ll see when you open that car door.”
The small business owner of Beaconsfield Upper has done other things for her daughter, who lost her hearing when she was a baby.
She also made an Auslan watch, with images of hands in sign language, to help her feel more included.
Ms. Bell said she was surprised by the answer.
“From night to night my phone didn’t stop, ” he said.
“I didn’t expect it to be worldwide.”
Ms. Bell said she had received a positive response from some police and firefighters about her products.
Emergency information jewelry is one-way people with serious medical conditions can communicate important medical information in a serious incident.
But Ms. Bell said the seat belt cover would be easier to spot.
“The bracelets are amazing, but you don’t always look for a bracelet and they can be covered with clothes,” he said.
Ms. Bell said she started making seat belt covers and other custom items to sell as “something to do during the week.”
You now have applications for seat belt covers in different languages, but at this stage, you only make them in English.
Diabetes Victoria CEO Craig Bennett said he thought it was a “great idea,” especially for young people with type 1 diabetes who need to take insulin regularly.
“If there was an accident, it could be helpful for paramedics, bystanders, or doctors to respond to health conditions relevant to people involved in accidents,” he said.
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